Ten years inside technical agencies. The pattern is almost always the same.

I've spent the last decade working inside and alongside technical agencies. Three of them as the marketing lead. Dozens more as a consultant. I'm not a generalist with an opinion about agencies — I'm a specialist who's been in the seat.

You learn things from inside the building you can't from outside it. Where deals actually go cold. Why proposals get re-read three times before they're sent. Which sentences on a homepage move a buyer and which ones just decorate.

That's the playbook I run now. Better clients, better margins, happier teams, and a pipeline that doesn't depend on which conference you happened to attend last quarter.