Positioning
The Leverage Curve
Positioning isn't a marketing layer. It's the leverage underneath every other one.
The Law — Same effort. Different ceiling.
Insights
The laws of agency positioning.
Short, chart-first essays from years inside technical agencies. The same recurring mistakes — and the small ideas that fix them.
Pricing
The Substitution Law
You don't set your rate. Your substitutability does.
The Law — Pricing power is inverse to how easily you can be replaced.
Services
The Credibility Curve
Every additional service is a small subtraction.
The Law — Buyers don't read your services list as added value. They read it as missing focus.
Distribution
The LinkedIn Inversion
On LinkedIn, the bottom of the funnel isn't the engine — it's a valve.
The Law — Top-of-funnel runs continuously. Bottom only opens when there's capacity to close.
Execution
The 3AM Bottleneck
Founders do marketing in the worst hours of the day. The constraint is time, not strategy.
The Law — More strategy doesn't fix an empty calendar. A different operating model does.
§ Closing
If your work is excellent, your pipeline shouldn't be the broken part.
Book a 45-minute discovery call. We'll talk about your situation, see if there's a fit, and answer your questions. If it makes sense, we'll schedule the Why-Us Sprint.
2–3 Sprint clients per quarter · Spokane, WA · Remote-first