THE SPRINT, AT A GLANCE
Engagement · 3 weeks · from $6,000
The Why-Us Sprint.
A focused, founder-led positioning engagement. In three weeks, you'll know who you're best for, what you're known for, and the words that make you easy to choose.
How it works
A structured three weeks — designed around the founder's actual capacity.
Roughly four hours of your time across three weeks. A kickoff, two working sessions, and a handoff. The rest is mine.
01Week 0–1
Discover
Buyer interviews, competitor teardown, and a forensic look at where deals slow down. We surface the words your best clients use — and the ones cheaper competitors are stealing.
02Week 1–2
Distill
We narrow on the positioning thesis: ICP, point-of-view, and the specific buyer outcome you own. The output is a positioning brief you'd defend on a sales call.
03Week 2–3
Sharpen
Homepage hierarchy, sales talk track, and the 'Why Us' narrative — written in your voice and pressure-tested against your top three competitors.
04Week 3
Land
A 30-day implementation roadmap. What ships first, what ships next, and the metrics you'll watch to know the positioning is working before the next quarterly review.
What you walk away with
A positioning system you can ship — not a brand voice doc you'll never use.
Every deliverable is built for one job: making your next sales conversation easier to win.
- —8–12 buyer & client interviews
- —Competitor positioning teardown
- —Positioning thesis & messaging hierarchy
- —Homepage wireframe (copy + structure)
- —Sales narrative + objection handling script
- —30-day implementation roadmap
More voices
Founders who've done the work on the work itself.
No edits, no rewrites. These are agency founders who hired me to fix the positioning problem — and what they said after.
“Working with David has been a total game-changer. He has a thorough, fully defined process. Now our agency is much better defined — moving from a referral-based pipeline to a real niche audience.”
MG
Mark Goren
President, 10/20 Marketing
“David is the helping hand I didn't know I needed for my digital agency. His approach is detail-oriented and personalized — he 'gets' what we do and why, dispensing succinct, actionable advice tailored to our needs.”
ML
Megan Leary-Crist
Founder, Rudder
“David has an amazing understanding of the entire agency model. He provided solid points that made me change my perspective and viewpoint about my agency.”
AK
Andy Kulkarni
Managing Director, NuKind Digital
“He completely shifted the way I look at agency marketing & gave me the exact process I was looking for. In less than an hour he gave me more clarity & actionable advice than programs I've paid outrageous amounts for.”
CS
Connor Shelefontiuk
Co-Founder & CEO, More Conversions
“David was instrumental in helping us refine our sales strategy. His expertise has set us on a clear path forward — highly recommended for anyone looking to elevate their sales approach.”
NF
Nick Footer
CEO, Intuitive Digital
“The biggest challenge we faced was crafting offers and outreach strategies that actually resonated with the right clients, and David nailed it. His deep understanding of the agency space is unparalleled.”
OM
Oli Mabane
CEO, Mabane Media
§ Closing
If your work is excellent, your pipeline shouldn't be the broken part.
Book a 45-minute discovery call. We'll talk about your situation, see if there's a fit, and answer your questions. If it makes sense, we'll schedule the Why-Us Sprint.
2–3 Sprint clients per quarter · Spokane, WA · Remote-first